title. project 33542493
Client: Delhaize Belgium
Museum of Modern Art (MoMa) 2017
Digital transformation is one of the most important topics facing retail today.
A 2015 study calculated that more than £150bn of retail sales are now influenced by digital, and that retailers whose services don’t meet customers’ expectations could lose more than £12bn a year.
The digital consumer has changed the face of retail, putting pressure on brands to adapt to this transformation.