title. project 33542493

date. 2017

city. Brussels

Client: Delhaize Belgium

Museum of Modern Art (MoMa) 2017

Digital transformation is one of the most important topics facing retail today.

A 2015 study calculated that more than £150bn of retail sales are now influenced by digital, and that retailers whose services don’t meet customers’ expectations could lose more than £12bn a year.

The digital consumer has changed the face of retail, putting pressure on brands to adapt to this transformation. 

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